The Nevada Commission on Tourism (NCOT) produces the event to provide rural communities with information that helps strengthen marketing and communicating skills needed to generate tourism revenue.
“Rural Roundup is designed to kindle, inspire, motivate and encourage new ideas, contacts and skills,” said Krolicki, who is also the NCOT chair. “It’s the only tourism gathering geared specially for all of Nevada beyond the two major urban cores of Las Vegas and Reno. Delegates get a valuable opportunity to network and share information with colleagues they might see only once a year.”
Conference-goers April 2 will hear Joseph Michelli, author of “The Starbucks Experience: Five Principles for Turning Ordinary into Extraordinary,” speak about the need to go beyond guest services to deliver an impressive experience that customers want to repeat.
Other concurrent sessions include sharpening writing skills, working with elected officials, launching effective e-mail campaigns, using arts as a tourism tool, using social media to boost an online presence, selecting and evaluating trade shows in which to participate and the value of being true to a brand and maximizing intrinsic qualities.
The dinner program will include announcing the winner of the $1,000 June Stannard Rural Tourism Memorial Scholarship for a Nevada high school senior to pursue a degree in hospitality, travel or a tourism-related field at an accredited college or university. The late June Stannard was an official for the Winnemucca Convention and Visitors Authority whose dedication exemplified the spirit and passion for travel and tourism in rural Nevada.
For more information, visit http://ruralroundup. com/agenda.aspx, and to register online, go to http://ruralroundup.com/registration.aspx
Post a Comment